When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Speed is of the essence; give your customers messages they can absorb fast!
You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. There are many different mobile devices that content can be viewed on. You will need to make your mobile campaign compatible for all mobile devices. Claim your location on all the popular social networking pages. You need to do this to raise your business’s local profile. When first starting your business social media networking, stick to the basics and work from there. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start. A/B testing is a great tool you can use for mobile landing pages. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Keep whichever page is more successful. While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing offers the unique chance to know where you are located. This introduces you to modern location-based alternatives that do not correspond anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.